More steps toward breast cancer awareness with Steel Blue
Ranger Drilling is showing our continued support of Breast Cancer Care WA (BCCWA) in May by joining in the Steel Blue ‘What a pair’ campaign. The Aussie workboot maker is doubling donations for the month from sales of their pink and purple boots.
To support this year’s campaign, the women of Ranger Drilling have donned pink and purple boots to champion the message, ‘a real lady (tradie) always checks her equipment’.
According to Steel Blue, since 2007 over 160,000 pink and purple charity boots have been sold, meaning the total combined capacity of the MCG and Optus stadiums are walking around in a pair of pink or purple Steel Blue boots in support of breast cancer awareness.
Beyond important awareness initiatives, BCCWA provides free-of-charge specialist breast care nursing, counselling, and financial hardship support to families affected by breast cancer.
In addition to donating to BCCWA with each sale of pink and purple boots, Steel Blue includes a shower tag in the packaging of the boots outlining how to perform a breast self-check to look for abnormalities that could indicate cancer.
We’re proud to see these boots on the ground and stepping into the cab of Ranger Drilling’s rigs — including our famed pink rig. Ranger is proud to have raised over $55,000 for Breast Cancer Care WA since 2020.
Breast Cancer Care WA Ranger Video
Steel Blue CEO, Garry Johnson, praised the work done by Breast Cancer Care WA, saying, “We are incredibly proud of our longstanding partnership with Breast Cancer Care WA. They have helped so many through the work they do, providing free-of-charge specialist breast care nursing, counselling, and financial hardship support. Every dollar donated to BCCWA returns $4.43 worth of social value with more than 1,300 families supported in 2021.”
Just like a drill rig, early and regular checks are important for safety. To add your support and get a pair for yourself, visit the link below to the Steel Blue website.
